A lift in progress at APEX & CO

Personal Training · Brooklyn · Since 2019

Get measurably
stronger.

A small program-based training studio in South Williamsburg. One coach, one client at a time, four sessions a day, twelve-week programs written the same afternoon we assess you.

By the numbers · 2024 cohort

+40lb

Avg squat added, 12 weeks

18/20

Clients hit their strength goal

96%

Session attendance rate

The Method

Four things we don't mess around with.

  1. 01

    Form before load.

    Every lift is videoed, cued, and reviewed. If your knees track wrong, the bar comes off before it goes higher. No exceptions, no ego, no wasted reps.

  2. 02

    Progressive overload, written down.

    Every set of every session is logged in your program spreadsheet. Bars go up 2.5lb at a time, and we adjust on the fly when the numbers say to. You will see the graph.

  3. 03

    Accountability, without theater.

    One text if you miss a session. No shaming. No forty-day fitness challenges. We miss the session, we reschedule, we get back to it.

  4. 04

    Recovery is a training day.

    Sleep, protein, deload weeks. All of it is programmed. If you tell us you're sleeping four hours a night, the program changes. We do not out-train your recovery.

Programs

Three ways in. All twelve weeks.

Every program starts with a 90-minute assessment: movement screen, baseline lifts, blood-work review if you have it. Twelve weeks minimum. We do not do drop-ins.

Foundations

$2,400

12 weeks · 2 sessions a week

  • 90-min assessment + program build
  • 24 one-on-one sessions
  • Written program you take home
  • Two check-ins a week by text
  • Monthly re-test
Start Foundations

Most clients

Program

$3,600

12 weeks · 3 sessions a week

  • Everything in Foundations
  • 36 one-on-one sessions
  • Video review between sessions
  • Nutrition & sleep review
  • Guaranteed measurable outcome
Start Program

Coach's List

$5,200

12 weeks · 4 sessions a week

  • Everything in Program
  • 48 sessions, priority scheduling
  • Weekly video review
  • Direct WhatsApp with the coach
  • Powerlifting meet prep, if applicable
Apply to Coach's List
Cleo Marston, head coach

The Coach

Cleo Marston.

Head coach · NASM-CPT · Precision Nutrition L1

Twelve years coaching, most recently five years as senior programmer at a Manhattan powerlifting gym. Opened APEX & CO in 2019 to take on fewer clients and go deeper.

Takes on a maximum of twenty clients at a time. Every program is written by her personally. Every video review is watched by her. There is no assistant coach.

  • 12+

    years coaching

  • 20

    clients, max

  • 4

    sessions a day

Client Results

The receipts.

+65lb

Deadlift · 12 weeks

"I stopped guessing. Cleo wrote the program, I ran the program, and I lifted heavier than I ever had at 42."

Amir S.Foundations · 2024

-14lb

Body fat, kept the muscle

"First time in a decade someone told me to eat more. Turns out I was under-fueling everything. Down 14lb, up 25lb on the squat."

Jamie K.Program · 2024

1stmeet

Placed second, 84kg class

"Nine months out from my first meet. Cleo built the whole thing, cued me on the platform, and got me to a 380-total. I'm hooked."

Devin R.Coach's List · 2024

Book an intro

Ninety minutes. You'll know.

The intro is $150 and covers movement screen, baseline lifts, and a talk about what you actually want. If we're not the right fit, we'll say so and refund the whole thing.

Address

212 Wythe Avenue · 3F
Brooklyn, NY 11249

Hours

Mon to Fri · 6am to 8pm
Sat · 8am to 2pm
Sun · Closed

Contact

(718) 555 0188
cleo@apexco.training
@apexco.brooklyn